Grub Runner

food delivery

Doordash Death

the great doordash death

is doordash dying in 2022 ?

doordash death is doordash dying

The doordash death may be inevitable. Fellow drivers, restaurant entrepreneurs, lovers of fast food DO be alarmed because the Doordash death may be coming to your small town. Why you ask? Because doordash is dying the slow death. They came in hard and greedy when the pandemic was at its high, many merchants had no choice but to offer delivery in order to stay in business. Doordash seen this as an opportunity to exploit the matter.

Doordash starts merchants with a free or discounted 90 day trial, then they start hitting you with those fees. 15% up to 30% of the order totals. If you are on the 15% level you get delivery in a very small area of your market. To expand you have to pay the deeper fees but that is not the real reason the Doordash death may be coming to your town. Let’s move on to why and bear in mind, nearly every driver will tell you the same.

Doordash is not greedy with merchants alone. They are greedy when it comes to drivers. Customers are often charged $2.99 to $3.99 for delivery, then a $1 to $1.50 platform fee plus 10 to 11% of the order total. What do drivers get? $2.99 flat plus tips. Yep that is all your driver gets for all those fees you just paid. This is not to mention all those fees they just charged the merchant. Its no wonder drivers are unhappy. Unhappy drivers means less quality service.

All of these fees doordash imposes will simply kill small business owners. Many local restaurant services are already scraping by with minimal profits. The big chains can cope with this for a while but we are even seeing McDonalds looking for better more affordable alternatives. Once other giants begin to do the same, the inevitable result will be the looming Doordash death in small towns

Another big reason for the eventual small town doordash death is the app itself. The stories of app crashes hit the Facebook forums every day. The infamous 9 pm crash is the most dreaded. In recent cases we have seen towns showing up as active yet you can not order while at the same time other drivers only see the “coming soon” message. Does doordash support fix this? Nope they don’t because they really don’t care. Why would a customer rep in India care about your local food delivery?

So how can this be fixed? Well here at Grub Runner we are working on that. We are working on the launch right now and our service will be first and foremost local. We will not have reps in other countries or even other states. Your customer service rep will be at the farthest, in the town next door. You will never be speaking to someone who doesn’t care. Keeping things local is how we beat the big guys and serve you better.

How will our service help small merchants? Because we can do the same job for far less. Our standard fees are 10, 15 and 20 percent for merchants and we can work to bring those fees even lower for smaller restaurants. Our fees for customers are a flat $3.99 for 0-4 mile radius of the merchant plus $1 per additional mile. While our delivery fees once totaled are comparable to doordash, the big difference is that our drivers keep all of that. Happy drivers means better service. 

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